Incogni vs DeleteMe: Two Different Removal Models, Not Two Price Tags
Most comparisons of these two services line up the prices, note that Incogni is cheaper, and declare a winner. That works right up until you look at what each price actually buys, at which point the ordering changes.
The useful question is not which is cheaper. It is which model matches the shape of your problem. Incogni is built to submit opt-outs automatically at scale for a flat fee. DeleteMe is built as a managed service with a named person attached to your account and custom requests included from the first dollar. Those are different products, and the cost comparison only makes sense once you have picked a lane.
Nesswick has not purchased or run either account. What follows comes from both companies’ own current documentation, checked on the date recorded at the end.
Before either: check for free, then decide
Both companies will scan you for nothing. Incogni’s free exposure scanner requires no account at all. DeleteMe’s free scan searches data brokers and shows what each one holds on you.
Neither scan removes anything. Both are diagnostics that end with a subscription prompt, which is fair enough, but it means you can get the information without the commitment. Run one before you spend anything, because a thin result changes the whole calculation. So does a free credit freeze, which costs nothing and addresses a different risk entirely, and our free people-search opt-out guide covers the manual route if the listings turn out to be few.
What each one is trying to be
Incogni sells automation. It states that it covers 420 or so data brokers with automated removals, sends monthly progress reports, and re-submits when data reappears. Its higher Unlimited tiers add custom removal requests across what it describes as 3,000-plus additional sites, plus live phone support. The service is designed to run without you.
DeleteMe sells a managed relationship. Every plan, including the cheapest, assigns a personal DeleteMe expert, includes custom removal requests alongside the automated work, and sends quarterly privacy reports. Its coverage page states that it removes information from 969 data brokers, though that list is annotated by plan type and business, international and custom-request tiers unlock different subsets, so the headline figure is not what a standard consumer plan reaches.
Read those two paragraphs again and the pricing that follows will make more sense.
What you commit to, and what it costs
Incogni, current US pricing:
| Plan | Annual / mo. | Annual | Covers |
|---|---|---|---|
| Standard | $7.99 | $95.88 | 1 person, automated removals |
| Unlimited | $14.99 | $179.88 | 1 person, adds custom requests and phone support |
| Family | $15.99 | $191.88 | up to 5 people, automated removals |
| Family Unlimited | $22.99 | $275.88 | up to 5 people, adds custom requests |
DeleteMe, current US pricing:
| Plan | Displayed rate | Billed |
|---|---|---|
| 1 year, 1 person | $10.75/mo | $129.00 annually |
| 1 year, 2 people | $19.08/mo | $229.00 annually |
| 1 year, 4 people | $27.42/mo | $329.00 annually |
| 2 years, 2 people | $14.54/mo | $349.00 every two years |
A separate DeleteMe Premium plan is offered on its own terms.
Now the part the price tables hide. Custom removal requests are the mechanism for getting at a site the automated list does not cover, and they are the thing most people eventually need, because the listing that bothers you is rarely the generic one. DeleteMe includes them on every plan. Incogni gates them to its Unlimited tiers.
Compare like with like and the ordering inverts. Incogni Standard at $95.88 is cheaper than DeleteMe at $129, but Standard has no custom requests. Incogni Unlimited, the tier that does, is $179.88, which is $50 more than DeleteMe for one person. If custom requests matter to you, DeleteMe is the cheaper of the two, not the dearer.
Households run the other way, and decisively. Incogni Family covers up to five people for $191.88 a year. DeleteMe covers four for $329. Per person that is roughly $38 against $82, and the gap widens if you actually have five people to cover.
What you get to see
This is where the two services differ in a way that has nothing to do with money.
Incogni reports monthly, showing progress against its broker list. DeleteMe reports quarterly and states that an average of fifteen publicly searchable listings are removed within days of joining.
Neither figure is an independently measured result. Both are the company’s own account of its own work, which is the norm across this category and one of the reasons independent evidence about removal effectiveness is thin. Treat coverage counts and removal averages as claims, not findings. What you can reasonably take from them is a difference in reporting cadence and in how each company describes its own throughput.
Neither service can promise completeness or permanence, and neither claims to. Brokers rebuild profiles from public records, court filings and commercial feeds, so removal is maintenance rather than a fix. Our guide to how long data removal takes and why information comes back sets out that cycle.
Getting out
Incogni offers a full refund if you contact support within thirty days of signing up, and lets you cancel at any point. DeleteMe carries a satisfaction guarantee on its plans.
Worth noting for DeleteMe: the two-year, two-person plan at $349 is the lowest displayed monthly rate on the page, and it is also the longest commitment. Cheaper per month and two years of exposure to whatever the service turns out to be are the same decision. If you are unsure about the model, the one-year plan is the one that lets you change your mind.
Where the two are the same
Both handle multiple names, previous names and old addresses. Both re-run removals rather than treating it as a one-time job. Both offer a free scan and require payment to remove anything. Both are subscriptions that stop working the day you stop paying, and both leave your data to drift back afterwards.
And neither is identity-theft protection. Removing broker listings reduces how easily you can be looked up. It does not monitor your credit, and it does not stop someone opening an account in your name. A credit freeze does that, at all three bureaus, for free.
Choosing
Incogni fits if you want the lowest ongoing cost for coverage that runs itself, if your listings are the ordinary people-search kind, and above all if you are covering a household. Five people for $191.88 is not a proposition DeleteMe answers.
DeleteMe fits if you want custom removal requests included from the start rather than as an upgrade, if you would rather deal with an assigned person than a dashboard, or if your exposure includes something specific that a broker list will not catch. For a single person who needs custom requests, it is also the cheaper option, which is the opposite of how these two are usually ranked.
Neither is necessary if your free scan comes back with a handful of stale entries, if you are willing to file the opt-outs yourself, or if the thing keeping you up at night is somebody opening an account rather than somebody looking you up. In that last case the free freeze does more than either subscription, and it does it immediately.
There is no winner here, and any comparison that names one is answering a question you did not ask. Decide which model you want first. The price only becomes meaningful after that.
Related Resources
Incogni – Official Pricing and Plans
official provider pricing page
FTC – Data Brokers: A Call for Transparency and Accountability
official research on the data-broker industry
Affiliate Disclosure
Current relationship: Nesswick does not currently use affiliate links in this article. Product and service references are included for editorial purposes.
Sources and Methodology
This comparison was prepared without purchasing, operating or testing either service. Every price, plan name, coverage figure, reporting cadence and refund term was read directly from Incogni’s and DeleteMe’s own current official pages on the review date below. Coverage counts and removal averages quoted here are each company’s description of its own service and are attributed as such; they are not independently measured results, and independent effectiveness testing in this category remains limited. Pricing and plan structure change, so confirm current figures on each provider’s own site before subscribing. We name no winner, make no claim about removal effectiveness or permanence, and have kept provider claims and Nesswick’s editorial judgment clearly separated throughout.
Last reviewed and verified: September 26, 2026